Limited Time Promotion Fixtures
These fixtures are at every financial center and hold the current promotion. Every project has a specific budget to work with, but the challenge is always to draw attention to this promotion within the busy Financial Center.
This promotion had an existing video that highlighted the $0 program fee. I wasn’t on the original project, but was inspired by the motion to have this die cut zero that is lugged off the fixture, peeking out over both sides. The dollar sign is printed on transparent PETG.
Another highly promotional message, we wanted the cash offer to be big, eye-catching, and crystal clear. The printed money has a texture and the red $300 area comes off the poster, bowing out. The accompanying video was created after, based off of the fixture.
For this auto loan promotion during the fall, copywriter Jillian and I were inspired by "leaf peeping season." The leaves are printed on PETG and dangle down from the topper. The car has indentations to make it textured and is pillow die cut and lugged on. The ribbon is also pillow die cut.
This was a highly promotional message during the holiday season. We wanted to bring seasonality into the Financial Center while still making the offer and cards very prominent. I had to create this specific snowflake shape that would hold the offer. It was pillow die cut and lugged onto the fixture.
